07 of October, 2017

    Why is Local Search Optimisation Important?

    Angus Smith

    Customer Marketing Specialist

    Location-based search engines can make a huge difference in generating traffic for your business. In particular, local SEO helps your business to become visible by customers while they are searching for what you offer.

    And with a GPS-enabled mobile device in almost everyone's pocket, it's high time that you consider local SEO for your business. Local SEO changes the game and makes it significantly easier for your target audience to find your products and services. Imagine if more customers found your business, instead of that competitor.

    Perhaps you're not convinced that local SEO is worth it for your business, so let's jump into some statistics:

    • 50% of mobile users visit a store within a day after searching for it online
      A recent study by Google revealed that smartphone users who search for a local company, on their devices, visit the company’s store within a day.

    • 87% of all smartphone users conduct search queries at least once a day
      Potential customers are active on search engines from their smartphones almost every day and now that mobile search has surpassed desktop search (% of searches) chances are you could be losing valuable business.

    • 88% of consumers place a huge emphasis on online reviews
      Customers who search for local businesses place a huge importance on social proof. This is a key influence factor and a strong component of local search 
    Remember: If You're Doing This Yourself, Try to Build Trust With Your Company Profile. When clients do an online search of a local business, they want to be reassured by your physical address, location, operating hours, and reviews. Simply ensuring this information is updated regularly will go a long way in to improve your local search results.

    Let's Talk Benefits

    Let's dive straight in and look at 10 immediate benefits for your business:

    1. Free or Low-Cost Advertising
      Local SEO can give your traffic a huge boost. By entering your business page on a location-based service, your business gets instantly promoted to people that are searching for what you offer, and so you get affordable referral based advertising round the clock.

    2. Reach a Highly Focused Audience
      By optimizing your business for local search, you can drive targeted traffic right to your website. Remember: It's better to have fewer searchers who are serious about your product than a high number of searchers who are just going to waste your time.

    3. Drive More Traffic 
      Local SEO can help pull your website up search results. When it comes to optimization, having your business on location-based, third-party services such as Google My Business, Yelp, Facebook Places, and others, can lead to huge improvements in traffic to your business.

    4. Improved Conversion
      Local SEO increases your chances of converting a lead into a customer by connecting customers around you to your business.

    5. Even out Bumps in Business
      There are times when your business will be busy and other times when it'll be empty. Local SEO can help to even this out by bringing in more customers during those quiet times

    6. Dominate Your Market
      With properly done local SEO, you can give your business a big leg up at becoming a market leader. Implementing locally based promotions to bring more traffic to your store, and concentrating on your local area, will also help you prepare your business for growth.

    7. Measure Your Results
      Local SEO can provide you with valuable information such as the number of visitors who checked in at a certain location, regular visitors, and customers who used offers. Armed with such information, you'll be able to easily determine if this type of marketing is working.

    8. Enhances Your Trustworthiness and Builds Credibility 
      It is worth noting that SEO is not just about rankings but also customer trust. An optimized business can give customers a positive feeling, and reassurance when they search for products online.

    Local SEO can do wonders for your business, and in a competitive industry, it's more important than ever to appear high in search engines. Just think, with all of these benefits coming your way, how valuable would this type of marketing be for your business, both short-term and in the long run. Let's incorporate local SEO into your marketing strategy, and see how huge of a difference it will make. Contact our team below to organise a time for coffee!

    For additional reading, check out our series on Growing a Business in Brisbane!

    Graphic of a person sitting down, talking on the phone.

    Looking for more?

    Read Our Guide to Local SEO

    Get the Guide

    Our team has worked with: