What Even is SEO?
SEO is essentially making your website easy for both users and search engines to understand. Sure, search engines have come a long way towards increasing sophistication, but they still can't read and interpret a page the same way you or I could. Therefore, Search Engine Optimisation helps these search engines to figure out what your website is about, and how it could help users.
The Ever Changing Landscape
Back in the mid-1990s when search engines grew in popularity, meta keywords and keyword stuffing were usual tactics needed to rank high. Through 2004, links with anchor text and buying blog comments worked well along with many other black-hat techniques. With 2011 came social media marketing and more mainstream optimisation techniques to grow ranks. But now? Well, now many of these old methods can penalise your website and significantly damage your rankings.
The future is uncertain, and it always will be. The world of SEO is continually changing, and you need a team that can stay on top of it all. Some will claim that SEO is dead, or not useful anymore, but as our team see's it, websites will always be competing for placement and visibility in search engines, and the businesses with the up-to-date SEO and razor-sharp strategies will receive the benefits of increased traffic and visibility.
We can help you improve your SEO.